From a Nugget of an Idea to a Polished Brand Experience

The client: 

Owlicity are trusted insurance advisors serving the functional medicine and aesthetics sector. They pride themselves on delivering a high-quality, professional service, with the human touch. 

The problem: 

Roger and Chris, the founders of Owlicity, needed video content that would introduce prospective clients to the people behind the brand. It was important to them that potential clients felt they knew the Owlicity founders before they picked up the phone to speak to them. 

The video also needed to showcase the unique value of Owlicity’s services, while projecting an ethos of professionalism and reliability. An authentic representation of who Owlicity are as a company while speaking the language of the audience they want to reach.

Professionalism with a personal touch.

Roger and Chris had already invested in creating some video content in-house. They’d filmed interviews with past clients and got footage of themselves promoting Owlicity’s services.

But when they came to view the end result, it wasn’t what they’d hoped for and it didn’t get the responses they wanted.

Roger and Chris had used a single camera which limited the variety of shots they were able to take. While being both in front and behind the camera meant they’d been unable to see how the shots were turning out during filming. This also made it difficult for them to check the lighting, and they noticed afterwards that some of the audio hadn’t been picked up. 

This resulted in video content that was not a true reflection of their brand, their values, or the professionalism they represent.  

They’d also been focussing so hard on the bigger picture during filming; worrying about the setup, the equipment, and with a tight script to remember; that they came across as somewhat rigid. 

A far cry from the warm, supportive ethos of their company.  

What to do? 

They asked several people in their network for advice, and the same name kept coming up.

Take One TV.

What we did:

First, we listened. We took the time to understand their vision and what they were trying to achieve.

They had invested money, time, and energy in creating their content, and the idea behind it was a good one. So we reviewed the footage together and had a conversation about what could be done. 

Then we got to work.

We started with their client interviews. 

The clients Roger and Chris interviewed had given them positive and insightful comments about their experience with Owlicity, so there was some great content that we didn’t want to lose. 

We edited the original content down to make it flow more easily and keep the audience engaged. Then we fixed the framing by cropping the footage and adding a graphic overlay, putting key questions in animated text alongside the interviews. This framed the footage entirely differently and meant we could add graphics that would support Owlicity’s overall values and brand experience.

By adding the graphic overlay, viewers got snippets of the original content with the overall message of a strong brand and quality service. Chris and Roger loved this because it retained the natural feel of a real person speaking while conveying professionalism and excellent aesthetics. Something they knew would appeal to their client base.

We also cut the content into short social clips so that it could be optimised for different platforms.

Chris and Roger were so happy with what we achieved with their client interviews that they put their trust in us to go further. 

Panel-Style Interview

We got cracking with a panel-style interview that would showcase Chris and Roger’s expertise while telling the story of Owlicity with long-form content on the subject of Functional Medicine.

We recorded in an external studio with our professional sound, lighting, and direction. We also used multiple cameras which is great for retaining audience attention and allows much more room for creativity.

And we knew that sticking to a rigid script wouldn’t work. It was important that Roger and Chris were able to relax and for their natural personalities to shine through. So we wrote some prompt questions that covered all the points we needed to hit. Then we filmed a professional presenter interviewing Chris and Roger while they answered authentically.

The multiple-camera setup allowed us to continue to shoot until all the key points were covered, and Chris and Roger were able to bounce off each other as they would in a natural conversation. Demonstrating their genuine knowledge and expertise.

Using the multi-camera live cut technique also meant that there was less post-production to carry out and helped to keep the project on budget. 

And because they were reassured that we had everything in hand, both Chris and Roger were able to relax and focus on talking about the unique value they bring to their clients. 

The result was a warm, personable, and professional interview. A true reflection of the ethos of their brand.

And what’s more, Owlicity were going through a rebranding while they were filming with us. We ran with it by creating graphics in the video that could be edited depending on the new brand colours and design. 

Meaning Chris and Roger were reassured that their video would be consistent with their new branding.

The result?

Owlicity now have professional video content on their website that introduces them to potential clients. 

Content that tells Owlicity’s story, highlights the value of their services and is a true reflection of the company.

Chris and Roger even told us they enjoyed themselves! 

Their only regret was that they hadn’t come to us sooner.

As Chris said, “we would have saved both money and time if we’d come straight to Take One TV”.

If you'd like to talk about using video content to tell your unique story, give us a call on 01494 898919 or email us at info@takeonetv.com.