Sales Narratives, Employee Engagement & Internal Comms

It happened again, didn’t it?

You were chairing that meeting.

The really important one about the massive change, or the big, audacious goal.

You sent the docs out a week before. You told them it was coming. You even clicked that red exclamation mark and put IMPORTANT in the title of the email.

But when you got to the meeting, your team were all sitting there clueless, and staring at you like it was your problem.

The bad news is, it is your problem.

The good news is, there’s a solution.

Maybe you need to brief your team on some crucial legislation that’s about to come into force.

Or, you need your staff to know about your new internal policy and, no really, they need to understand this one so that it can be implemented properly.

Perhaps there’s a mismatch between your marketing team and your sales division. No one’s speaking the same language, which means your prospects aren’t clear on your value either.

This is understandable.

We all have different communication styles, not to mention conflicting priorities.

But there’s one thing that universally connects us.

Storytelling.

When you turn those dry docs into a story, a story with your reader at the centre, it engages people, it makes them remember. And above all else, it makes them care.

And when we care, we act.

Here’s one I made earlier, which does this quite well, I think.

So, if you need some help turning your strategy into something people will understand, engage with, and remember, give me a shout.

I’ll spin a yarn that will knit your teams back together, with a clear purpose and the know-how to nail it.